Why Outdoor Advertising Works

Billboard advertising offers increased consumer exposure minus the added cost. Top Media says paying for billboard advertising is 80% less expensive compared to TV.

The main benefit of billboard advertising is that you can reach a large number of people within a specific geographical area. For example, everyone eats, so restaurant billboards are effective. Other business who benefit from billboard advertising include:

      • Restaurants and shops
      • Real estate agents
      • Law firms
      • Local financial institutions
      • Medical facilities
      • Fitness centers
      • Home services (ex. plumbing, HVAC, 
                                            landscaping, construction)

What makes billboard advertising unique is how it presents an ad to a maximum number of people without exerting too much effort. For instance, in the case of social media ads, people would have to use the platform and browse to see ads that target them. Top Media says 71% of consumers often look at roadside billboards, thus proving billboard advertising’s effectiveness.